Audi E-Commerce

Role:
Visual Design Intern (IBM iX)

Year:
2017

Duration:
4 weeks

This is a design pitch of an e-commerce site for the automobile company – Audi. The e-commerce site allows the user to filter based on their preferences to improve the users’ experience in purchasing their ideal car. The design shows a ‘product listing page’ and a ‘product detail page’.

As a design intern in IBM iX, my task was to support the senior designer in generating a visual identity to the experience in relation to Audi’s current brand style. Through the course of the process, I have helped the design team in executing multiple design explorations as well as preparing a keynote presentation for the senior executives.